Master in Communication and Marketing

INSCRIPTIONS
ALWAYS OPEN

GRADUATION
MASTER

DURATION
from 12 months to 24 months

CFU
60

The Master in Communication and Marketing has been designed and developed as an advanced program of business communication and marketing studies which presupposes a previous familiarity and demonstrated skills on the basic concepts, and the attitudinal and procedural aspects of the role of the communicator / salesperson. corporate. This program offers academic training for managers in the corporate sector. (master of 120 ECTS credits).

The studies to achieve the academic degree should increase and improve the specialized skills and experiences in different areas of communication and corporate marketing in which the student has demonstrated previous aptitudes through previous academic performance. However our MCM is an applied development program, aimed at professional business communicators, rather than academics or researchers. Therefore, the program focuses predominantly on the development of professional aptitudes and experiences already possessed.

Course Objectives

This program offers the student the opportunity to:

      • a broad familiarity with the professional functions of corporate communication and marketing that contribute to the organizational process and corporate management;
      • a familiarity with the current currents of the theoretical-practical debate of corporate communication and marketing and a high degree of understanding of their complexity and flexibility
      • an ability to analyze innovations and developments in the subject of corporate communication and marketing;
      • sensitivity to the social responsibilities of the corporate communicator and salesperson;
      • an orientation open to learning the aspects of corporate communication and marketing;
      • a high level of ability to analyze, evaluate and synthesize in the solution of business problems;
      • an ability to stimulate, guide and focus the discussion on the science of communication and corporate marketing based on a balanced evaluation of didactic experiences on the one hand and professional experiences on the other.

Study Plan

      1. Marketing elements
      2. Industrial marketing
      3. International marketing
      4. Service marketing
      5. Corporate communication
      6. Theory and technique of advertising
      7. Mass communication theory and technique
      8. Psychology of Communication
      9. Thesis
      10. Master’s thesis

Duration of the Course

The duration of the course varies between a minimum of 12 months and a maximum of 24 months, and depends on the evaluation of the curriculum vitae of each student and the educational credits held, evaluated according to an equivalent system to the European or ECTS one. The professional experiences already possessed at the management level are helpful for a shortening of the course.

Admission Requirements

Candidates in possession of a three-year short degree (ECTS 180 equivalent credits) can enroll; in the absence of a degree, candidates must demonstrate that they have at least 5 years of professional experience in the field of corporate communication. Those who do not have a high school diploma can enroll if they have at least 10 years of management experience. In any case, admission is subject to an evaluation of the curriculum vitae of each candidate and the educational credits held. To access the final certification / thesis exam, the candidate, after passing the required tests, will have to carry out an in-depth written thesis on one of the subjects in the study plan.

REQUEST INFORMATION